Download Omnichannel Experience Index Report
As part of its 2023 Omnichannel Experience Index, Incisiv assessed 115 retailers across 7 different industry sub-segments. The results of their research is provided in the report along with key findings surrounding consumer expectations for retailers:
- In the past year, 48% of shoppers have tried a new brand because their preferred one did not have stock.
- 30% of shoppers switch stores if their preferred product is not available and 70% will switch brands.
- More than 70% of shoppers cite convenience and order visibility as the #1 factor for shopping online.
- 56% of shoppers have abandoned their carts due to concerns about delivery time.
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46% of shoppers check stock availability online before visiting a store to make the purchase.
Inventory visibility is a must for customer retention. It is no longer good enough for retailers to offer shoppers an expanded online assortment through one inventory view and endless aisle strategies. Shoppers want to know exactly what products and services are available to them in the context of their needs.
65% of shoppers expect the promised delivery time to be met.
Omnichannel fulfillment from digital revolution to operational evolution. Retailers with mature fulfillment capabilities pre-pandemic saw > 150% growth in digital sales. Retailers that lagged were forced into action and introduced new experiences, such as BOPIS and curbside pickup, in record time. Offering a complete flywheel of online and store-based fulfillment is now table stakes.