Skip to main content

Blue Yonder presents

ICON 2021

  • 3

  • 4

  • 12

  • 14

  • 40+

  • 2,000+


Igniting Customer-Driven Commerce

Automation. Digital transformation. Omni-commerce. These are the biggest drivers for today’s supply chains and focus areas for ICON 2021. We will feature three days of engaging and inspiring content and powerful keynotes from leading brands such as Walmart, DHL, Ryder Systems, Inc., Mahindra & Mahindra, Diageo, PETCO, and more

Explore live solution demos, learn how customers are “Fulfilling their potential” with Blue Yonder, chat with Blue Yonder experts in our Going BYOND sessions, network with other attendees and more! All that’s required is an investment of your time – Registration is free!
Register for ICON 2021

Hear from world-class speakers spanning multiple industries and regions

With speakers from:

Tracks Dedicated to Customer Transformation

  • Discover how Blue Yonder customers are synchronizing business planning, execution, delivery and labor solutions.
  • Digital Transformation

    Digital Transformation

    After a year of profound market shifts driven by COVID-19, digitalization has rapidly accelerated and is the #1 priority for every organization in 2021. Get inspired hearing from industry leaders who have doubled down on their commerce-driven supply chain strategies to intelligently predict, manage and fulfill customer demands.

  • Intelligent Automation

    Intelligent Automation

    Staying ahead of supply chain complexities, potential disruptions and demand fluctuations has never been more critical. Automation that can help predict, prescribe and help companies pivot is the foundation to achieving essential end-to-end supply chain visibility and seamless execution. Learn how to conquer these challenges and capitalize on opportunities.

  • Omni-commerce


    The commerce explosion coupled with drastically changing shopping habits is forcing change. Today’s shopping experience is driven and defined by the consumer at every step of the shopper journey, not just at the point of sale. Enter the customer-centric omni-commerce model. Explore how retailers are delivering a differentiated, reimagined shopper experience.

  • Power of the Platform

    Power of the Platform

    The future is inevitable: more data, more technology advancements, more partners. Companies are challenged with building a more extensible and adaptive supply chain that leverages people, processes, and assets across the ecosystem. Join us for DEVCON and learn how to build, extend and tailor supply chain apps, connect with fellow BYonders and how to maximize the Luminate Platform.

ICON 2021 Keynotes

  • This year's keynotes cover topics like customer revolutions, omni-channel commerce, technology adoption at scale, and Making Supply Chains Sexy Again.
  • Walmart U.S.

    David Guggina

    SVP Supply Chain, Product & Engineering

  • Blue Yonder

    Girish Rishi

    Chief Executive Officer

  • Blue Yonder

    Desikan Madhavanur

    Executive Vice President, Chief Development Officer

  • DHL

    Markus Voss

    Global CIO & COO

  • Coresight Research

    Deborah Weinswig

    CEO and Founder

  • Feeding America

    Maryann Byrdak


  • MIT

    Andrew McAfee

    Principal Research Scientist

  • Ryder System, Inc.

    Karen Jones

    EVP, CMO and Head of New Product Development

  • Mahindra & Mahindra

    Aniruddh Srivastava

    Head of Demand and Supply Planning

  • Black Girls CODE

    Kimberly Bryant


  • McCormick & Company

    Willa Blasingame

    Vice President Americas Supply Planning and Logistics

  • Petco

    Matthew Glaspey

    Director Digital Experience

  • Diageo

    Owen Griffiths

    Head of Logistics

  • Diageo

    David Prendergast

    European Logistic Supply Manager


All times are EDT unless noted in session description

APAC Sessions

SGT Timezone
  • 4/22/21 10:10-10:30am SGT APAC Session

    The Drive to Autonomous Supply Chain – How Mahindra & Mahindra is leveraging AI/ML to Optimize its Global Supply Chain for Resiliency, Agility and Cost Efficiency

    Dynamic segmentation leveraging AI / ML algorithms is the cornerstone of Mahindra & Mahindra’s strategy – integrating demand, inventory and replenishment strategies within a unified supply chain planning framework. Through the partnership with Blue Yonder, Mahindra & Mahindra has been able to increase service levels by 10%, reduced Inventory investment by 20%, reduce customer response times by 40%, and grow business revenue by 10%, provide greater visibility regarding demand, inventory, supply and distribution plans and make more accurate and timely supply chain decisions.

    Aniruddh Srivastava
  • 4/22/21 10:30-10:50am SGT APAC Session

    Optimizing the CP Foods Supply Chain for Customer Fulfillment and Business Results

    Come learn how CPF built an agile, mature supply chain complete with integrated sales and operations planning (S&OP) and demand and supply planning processes, applying big data and analytics, to eliminate siloed processes while aligning factories with central planning and execution, resulting in cost savings, reduced environmental impacts and improved customer experiences.

    Kn Todd Thossaporn Petporee, Supply Chain Leader, CP Foods
    Kn Karn Sorawat Tittinutchanon, Walmart Specialist, CP Foods
  • 4/22/21 11:05-11:25am SGT APAC Session

    Driving the Digital Age through 4PL/LLP services and the challenge of CHANGE

    The true impact of a 4PL/LLP Services Industry is realized amidst its Multi-Dimensional Customer spread- Multi Industries, Multi Carriers, Multi Technology, Multi Standards & Multi-Tier Service requirements across its Customer spread. This wide spectra requires a different Approach and Business Drivers towards creating a satisfied Customer, Driving True Value and ‘Change’ in the Industry.  This panel discussion explores the unique characteristics & challenges of the 4PL/LLP Industry and its future through Technology, Innovations, Digital Transformations and embracing Change.

    Amlan Bose, VP, Global Business Applications and Digital Transformation, Lead Logistics
    Richard Ryan, Senior Solutions Strategy Advisor, Blue Yonder
    Terence Leung, Senior Director, Product Marketing, Blue Yonder
  • 4/22/21 11:30am-11:55am SGT APAC Session

    The Future of Supply Chain Operations using Advanced Technology and Industrial Engineering

    Making accurate predictions for the supply chain requires the right data and the ability to accurately utilize it. How can advanced technology such as sensing and image processing help you to visualize that data, and how can industrial engineering insight help you to determine what to do with it to connect and enhance manufacturing, logistics and retail operations. See how edge technologies and frontline process innovation combine with Blue Yonder software to create the future of supply chain operations.

    Mr. Hideaki Harada, SVP, Corporate Strategy, Connected Solutions Company, Panasonic

  • Develop your next Supply Chain Solution

    on the World’s #1 Digital Supply Chain Platform

    Our special DEVCON track – Power of the Platform – is crafted especially for Developers. 

    DEVCON is about helping developers build a better supply chain. Join us to learn from other developers about what worked (and didn't), best practices, practical advice and top tips about how to maximize all that the Luminate Platform has to offer.

  • Join a Special Interest Group!

    Join our more than 35 SIG Meetings at ICON! Preview and provide input into product roadmaps and virtually connect with other SIG members.

    Join the SIG Community

    Download the Blue Yonder Connections SIG Community mobile app to stay connected to the community anytime, anywhere!

    Download SIG Community mobile app
  • Don’t Miss APAC Exclusive Sessions at ICON

    April 22, 10 a.m. – 12:30 p.m. SGT

    Blue Yonder ICON is going live for our friends in the APAC region! Hear from Amlan Bose, Vice President, Digital Transformation at DSV; Thossaporn Petporee, Supply Chain Leader at CP Foods and more.

    Once you register, you will also have on-demand access to all Day 1 sessions that went live in the U.S. time zone. Registration is open and FREE to attend.

    Hear from thought leaders from DSV, Mahindra & Mahindra, CP Foods, Panasonic and more!

    Register now

  • As a bonus, we’re offering an ICON pre-event for senior leaders on Tuesday, April 20.

    Register now for our complimentary, multinational executive forum, Reimagining the Future of Supply Chain, co-hosted with the Wall Street Journal.

ICON 2021 Sponsors

Diamond Sponsors

  • accenture
  • Microsoft
  • Panasonic

Platinum Sponsors

  • Capgemini
  • EY
  • Infosys
  • KPMG
  • Open Sky Group
  • pwc
  • TATA

Gold Sponsors

  • ap
  • centiro
  • HCL
  • planalytics
  • ProShip
  • RPE
  • SMC

Silver Sponsors

  • branch
  • cantactix
  • Honeywell
  • one door
  • Trimble

Listing Sponsors

  • net Logistik
  • Zebra

Want to share your story with 2,000+ ICON Attendees?
Become an ICON Partner

What You Need to Know About ICON

ICON - Blue Yonder’s annual customer conference - is being held April 21-23, 2021 virtually.

ICON is a free virtual conference hosted by Blue Yonder, which will focus on the three biggest drivers for today’s supply chains – automation, digital transformation and omni-commerce. In just three days, you’ll hear engaging, inspiring and powerful keynotes and content from leading brands.

DEVCON is an ICON session track designed specifically for developers. Join us to learn from other developers how to build better supply chains and more.

ICON is free to attend. You can register here. Once you submit your registration, you will receive a confirmation email and calendar add-on. A reminder email will also go out the morning of the event.

Most up-to-date computers and devices such as laptops, desktops and tablets are capable of running the virtual conference for you.

On the morning of the conference, you will receive a reminder email containing a link that will allow you to login to your account, access the event page and select the sessions you would like to attend.

Yes! You will be given the opportunity to select which sessions you’d like to attend virtually. It is up to you to decide which sessions interest you in a given time block and to attend those sessions as desired. You may attend as many or as few sessions as you want.

Attendees will have the opportunity to connect, network and benchmark with speakers, sponsors and fellow attendees throughout the interactive conference sessions.

Each registration allows only one device (computer, laptop, tablet) to enter the virtual conference. Since the event is free and virtual, we encourage registrations from as many people on your team as you like.

Yes! Your virtual conference registration includes access to all approved keynote and session recordings after the event concludes. A post-event email will be sent with a link to the session recordings.

Learn more


Thanks for your interest, a Blue Yonder team member will be in touch soon!