Grocery Retail, Connected
AI-Enabled Price Markdowns for Groceries
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The Fresh Clearance Challenge
As consumers face tough economic times and grocery retailers experience intensifying competition, grocers need to effectively manage pricing and markdown processes for expiring products to maximise margins and improve customer satisfaction. Markdown pricing directly contributes to sustainability goals in helping to minimise and control waste. Deploying AI to make smarter decisions means grocery retailers are empowered to be agile when reacting to market disruptions while maintaining a steady line in the omnichannel customer experience. With Blue Yonder's Luminate Pricing Real Time solution, markdown prices are automated based on your desired business strategy to maximise sales and profits, reduce waste and clear inventory. -
Help reduce the count
AI-Enabled Real Time Markdown Pricing Optimisation
Blue Yonder’s AI and ML-based markdown pricing enables KPI based optimisation balancing revenue, profit, operational costs and waste reduction goals. Grocers can improve alignment between inventory and their pricing strategies so they can sell everything at the right moment in time before expiration, leading to a more profitable and sustainable operation overall.
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Morrisons Simplifies Fresh Food Clearance with Blue Yonder
Leading UK grocery retailer Morrisons drives down waste and store labor costs with Luminate Pricing Real Time, using machine learning to generate store-specific daily markdowns for fresh produce designed to clear short code inventory in the most profitable way.
Read the case study
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A practical use case on the application of ML to optimise pricing and markdown processes
Understanding true price elasticity is key to providing the right pricing to optimize profits and satisfy your customers. By using machine learning, retailers have seen profit increases of over 5% by ensuring the right price at the right time. 
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4 Steps To Intelligent
Implemented in just 4-8 weeks, optimised fresh prices can be provided straight into existing in-store solutions, helping retailers quickly increase sales and reduce waste. Learn how in ‘4 Steps to Intelligent Fresh Food Markdown’.
Fresh Food Markdown
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+20% markdown revenue increase -
-10% reduction in waste -
Shift to single markdown cycle per store per day (typically 2-3)
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