The New Shopping Experience

Category Management helps your Shopper’s Shop

Customer demands continue to evolve. Recent times have seen changing consumer behaviours and responding optimally to these changes is becoming increasingly complex. Grocery retailers are looking to be responsive, efficient and data-driven to meet this challenge.

Blue Yonder’s Category Management capabilities enable retailers to use proactive, analytics-driven insights to ensure the right proposition for your customers. Our SaaS enabled solutions support faster-to-value implementations and efficient localised range and space processes, tailored for each store.

Grocery retailers must deliver true customer-centricity, continually responding to the shopper needs and providing the new shopping experience.

Customer-Driven Category Management

Grocery retailers have had to adapt swiftly to the changing needs of the customer. The challenge now is staying competitive and improving the customer experience, whilst continuing to drive sustainability goals, secure maximum market share and drive profits. This guide explains how category management is a critical discipline connecting suppliers, retailers and customers to provide the new shopping experience.

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End-to-End Category Management Best Practices

Category management is the core of the grocery retail process. It is a critical discipline that connects suppliers to retailers, operations and sales and what will finally be presented to customers as the perfect offer in every sense of the word. Learn best practices and step-by-step recommendations to grow your business and margin with a customer-first approach.

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With revenues of $1.28 billion, Alnatura is an organic supermarket chain that operates 139 supermarkets in 65 cities across Germany.By relying on Blue Yonder solutions in category management, as well as space and floor planning, Alnatura has driven greater planning accuracy and automation.
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Accelerate Your ROI with SaaS-based Assortment Management

Blue Yonder’s SaaS-based category management capabilities allow you to bridge the gap between strategic planning and the shelf edge. Keep your long-term goals on target with the flexible, easy-to-use visualisation, tracking and reporting capabilities that enable in-depth category analysis.

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