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Retail First-to-Last Mile Optimization

Elevate your customers’ buying experience by transforming your supply chain

Customer experience stands at the forefront of every effort in Retail. Your supply chain’s impact on that experience can’t be understated.

Improving experiences for your customers relies on a supply chain that delivers on time and in full, regardless of where it starts or where it ends. Antiquated and siloed solutions can’t meet that need. The best approach to First-to-Last Mile Optimization begins with a clear understanding of retail’s supply chain challenges and ends with a step-by-step move to a true, end-to-end process, optimized to manage your costs and improve customer experience.


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A staggering 52% of companies have increased their investment in supply chain over the year.

  • Read the 2023 Supply Chain Executive Survey to learn

    • Which areas companies are investing in and what they’re hoping to achieve
    • How they’re integrating AI/ML into their supply chain
    • Initiatives they’re launching to overcome the difficulty of attracting and retaining talent

    Read the Report

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Stories of First-to-Last Mile Optimization & Digital Transformation Journeys


Retailers, manufacturers and their third-party logistics providers (3PL) are taking on more and more Digital Transformation initiatives to meet evolving consumer demands. Learn how Blue Yonder customers Bayer Crop Science, Daimler Trucks, and Armada optimized their first-to-last mile to get closer to their customer needs while improving profits and sustainability initiatives.



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Envision a more synchronized future with Blue Yonder

Introducing First-to-Last-Mile Optimization

  • The six advanced technologies outlined in this eBook work together to create a truly digital supply chain. They make logistics networks as seamless as possible, increase collaboration across organizations, and enable both inbound and outbound visibility and control. Logistics teams that aren’t actively investing in these capabilities are already falling behind — and they risk losing even more ground as business conditions become even more challenging.

    Download our latest eBook

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    1.
    Digital control towers

    Sense exceptions and disruptions at the earliest opportunity
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    2.
    Intelligent decision engines

    Ingest enormous volumes of data and drive optimal resolutions
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    3.
    Collaboration platforms

    Connect and synchronize the logistics network around a shared plan
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    4.
    Task optimization solutions

    Ensure that all processes across the network are as efficient and accurate as possible
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    5.
    Robotics and process automation

    Help keep service levels high, reduce costs and combat labor shortages
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    6.
    Automated procurement

    Digitize key logistics transactions and build a strong carrier network for greater resilience

Customer Case Studies

More than 3,000 global organizations use Blue Yonder to power their digital supply chains.


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Headshot-Placeholder-F 50 x 50 px.pngSenior Vice President Supply Chain - “Blue Yonder enables us to continuously measure and improve the performance of our picking lines, optimizing our processes down to the second. By shaving time off our internal processes, we’ve reduced our delivery window from one hour to 45 minutes — which is critical to meeting consumer needs and building stronger relationships.”



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Headshot-Placeholder-F 50 x 50 px.pngLead Supply Chain Analyst - “Blue Yonder is a long-time, strategic partner to Amway. They understand our business and what we are trying to accomplish — and are very responsive to our needs. Our recent shift to a SaaS model is a great example. We were able to migrate capabilities seamlessly, with no interruption in operations or service. The Blue Yonder team could not have been more supportive or responsive during the transition.”


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Headshot-Placeholder-F 50 x 50 px.pngDistribution Center Manager, Nebraska Furniture Mart - “In just the first seven months of our first deployment in our Kansas City location, we were able to improve our labor productivity by 50%. It’s been an awesome transformation. From the time we turned Blue Yonder Warehouse Tasking on, we have been achieving outstanding results.”


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Contact Us

If you’re new to Blue Yonder and have any questions about our heritage and success in supply chain development, we’d love to hear from you.

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A Leader in Three Gartner® Magic Quadrant Reports



Gartner, Magic Quadrant for Warehouse Management Systems, Simon Tunstall, Dwight Klappich, Rishabh Narang, Federica Stufano, 2 May 2024.
Gartner, Magic Quadrant for Supply Chain Planning Systems, Pia Orup Lund, Joe Graham, Caleb Thomson, Shane Brett, Eva Dawkins, 14 April 2025
Gartner, Magic Quadrant for Transportation Management Systems, Brock Johns, Oscar Sanchez Duran, Carly West, Manav Jain, 24 March 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Recognized as JDA/JDA Software/Red Prairie in some of the previous report iterations.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Blue Yonder.