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Unified Logistics

Omnichannel execution through unified logistics

in consumer packaged goods industries

Even before the emergence of COVID-19 in early 2020, the world of logistics was already experiencing a dramatic transformation. Next-day and same-day delivery promises from mega-retailers were resulting in rising customer expectations not just in retail, but in every industry. In both B2C and B2B channels, online purchases were growing dramatically, creating new logistics challenges and exponentially more complex warehousing and transportation processes.

Inspired by Uber, new commodity marketplaces were emerging for sourcing transportation, labour and even inventory. Just about every company was beginning to explore dynamic product segmentation strategies that translated into new logistics requirements. For example, some in-demand products would need to be expedited regularly, while others could move through the logistics network more slowly.


5 trends reshaping logistics as we know it:

  • 21-MK-0539-Landing Page 2021 05 Omnichannel Execution EMEA-Transportation Logistics Thumbnail - 300x300.jpg
    Direct-to-consumer sales models in which logistics is a critical advantage 
  • 21-MK-0539-Landing Page 2021 05 Omnichannel Execution EMEA-Consumer Demands Thumbnail - 300x300.jpg
    Ever-faster fulfillment speeds, driven by rising consumer expectations
  • 21-MK-0539-Landing Page 2021 05 Omnichannel Execution EMEA-robotics-Thumbnail - 300x300.jpg
    The increasing availability of automation and robotics to augment human capabilities
  • 21-MK-0539-Landing Page 2021 05 Omnichannel Execution EMEA-ML-AI Thumbnail - 300x300.png
    A shift from rigid business rules to real-time flexibility and adaptability, driven by AI & ML
  • 21-MK-0539-Landing Page 2021 05 Omnichannel Execution EMEA-Robotics- Thumbnail - 300x300.jpg
    The rise of flexible, marketplace mentalities where freight & warehouse space are commodities

  • Why Unified Logistics?

    Learn how you can move from a siloed, functional approach to Unified Logistics with Warehouse and Transportation Management on one platform?

    Read our Unified Logistics eBook

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The results that can be achieved with integrated planning, optimisation and orchestration
across transportation, warehousing and labour:


  • Reduce transportation costs up to
    10%
  • Increase
    service levels 
    by
    40%
  • Reduce warehouse and labor costs up to
    50%
  • Elimination of
    manual tasks

    80%

  • "The most important thing was to have a system that can be very quickly configured by us... Blue Yonder Warehouse Management communicates seamlessly with our other IT systems, particularly TMS… We have a stable partner with a stable product in Blue Yonder."


    Pitor Jeziorski, Head of Project Management, ROHLIG SUUS Logistics

    Watch Video

The Journey to Omnichannel Leadership

From Disparate Solutions to a Boundaryless Commerce and Execution Platform

  • 1. Warehouse Management built for omnichannel execution

    As technology drives innovation, the warehouse you walk today will transform into an increasingly digital environment. Lead this shift with warehouse management, which empowers you to deliver consistently high service at a low cost. You’ll drive change with real-time transaction processing, optimised storage and selection strategies, directed task management, and integrated labour standards.

    Business Benefits:

    • Agile and Flexible Architecture for faster deployment
    • Data Driven with end-to-end visibility from fast and automated decision making
    • Boundaryless integration experience to automation and robotics
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  • 2. Unified Logistics with integrated transportation

    As organizations are taking on digital journeys toward omni-channels and omni-supply chain, Luminate Logistics helps enable end-to-end supply chain execution, with full visibility and orchestration against disruptions, so that customer orders, inventory, resources, movement and other tasks can be optimized at all times.

    Business Benefits:

    • Easy to consume services which are effortless with quick time to value
    • AI/ML based predictive insights and recommendations
    • Seamless orchestration across inventory, space, resources and transportation
  • 3. Omnichannel Orchestration with boundaryless execution & commerce

    Blue Yonder has reimagined personalized consumer experiences by enabling manufacturers to bring fulfillment transparency directly to consumers. With Blue Yonder’s unified inventory availability and omni-channel fulfillment intelligence capabilities, manufacturers can present real-time inventory to consumers across their network and determine how and when orders can be effectively fulfilled based on cost, location, and transit times.

    Business Benefits:

    • Deliver accurate and reliable inventory commitments to consumers across every channel in real-time.
    • Increase revenue by delivering accurate in-stock/out of stock, shop my local store, and product quantity data to consumers to drive conversion rates, minimize shopping cart abandonment rates, and increase revenue.
    • Delight customers by delivering the right product, at the right time, wherever they want it.
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Real results with Pepsi-Cola

“Converting our system to the JDA WMS gave us 100 percent visibility into inventory, helping us to decrease out-of-date product, ensure that we knew what we had, allocate products faster and streamline the process.” Senior Vice President of Operations, Pepsi-Cola & National Brands Ltd.

  • 100%

    Inventory Visibility

  • 15%-20%

    Decreased Shrinkage

  • 15% 

    Warehouse Labour Cost Reduction

Leader in both Gartner Magic Quadrants covering warehouse and transportation management.



  • 2021


    Transportation Management Systems

    Achieve seamless control over all your inbound and outbound transportation.

    Read report

  • 2020

    Gartner_TMS2021.jpg


    Warehouse Management Systems

    Optimize warehouse operations from storage to profitability and much more.

    Read report

Gartner, Magic Quadrant for Transportation Management Systems. Bart de Muynck, Brock Johns & Oscar Sanchez Duran, Published 3/25/20. Gartner, Magic Quadrant for Warehouse Management Systems. Dwight Klappich & Simon Tunstall, Published 5/6/20. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

DHL & Kenco have partnered with Blue Yonder to achieve technology leadership and deliver award winning customer service.



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