India’s CPG sector is embracing AI and digitization at speed but disconnected supply chains, rising costs, and shifting demand are making it harder to move with confidence.
- E-commerce & D2C boom: With digital payments and smartphones everywhere, brands must rethink how they reach consumers directly.
- Quick commerce pressure: 10-minute delivery promises are reshaping supply chains—urban shoppers won’t wait, and neither can you.
- Rural revival: As demand picks up beyond cities, reaching remote markets with speed and consistency is more critical than ever.
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Key features & capabilities
Today’s consumers expect faster deliveries, better availability, zero misses. Scattered systems can’t keep up with this pace. Our integrated platform brings your planning and execution into perfect alignment so that you deliver unforgettable customer experiences.
What we deliver for CPG customers
We help businesses shift from rigid supply chains to flexible networks built around their customers’ needs.
- Demand and Supply Planning
Make every minute and every order count
Move faster, waste less, and meet demand where it starts. AI-driven planning helps you forecast hyper-local needs and stock dark stores just right.
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- Blue Yonder Network
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From scattered networks to smart, connected supply chains
A single platform brings together sourcing, logistics, and distribution giving you visibility and control of networks so everything moves with less friction and more speed
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- Synchronized Supply Chain
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Cut last-mile costs without cutting corners
Automate tasks, optimize routes, and improve load building and space utilization to battle inefficiency and costs—all with a fully connected, digital supply chain.
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- Category Management
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Keep every shelf tuned for maximum impact
AI-powered insights help you fine-tune store-level assortments and pricing strategies, so you capture more sales in every store.
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- Order Management
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Deliver better, even in the toughest geographies
Optimize last-mile routes and manage fulfillment end-to-end—even in areas where service is usually patchy.
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AI that brings calm to supply chain chaos
See how AI can help Asia Pacific supply chains boost visibility, cut delays, and stay agile.
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Resources
The world runs on Blue Yonder
Video
AI-Enabled Supply Chain Planning:
Supply chain teams are evolving, developing, and applying big data to solve big problems. AI is transforming supply chain planning and decision-making processes to address pressing market needs, current trends, and common business challenges to set up the building blocks for success.
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Solution Sheet
Are Your Category Management Decisions Falling Through the Cracks?
As the world of retail becomes more complicated, merchandising teams are facing growing pressure to be able to do more with less. And the solid foundation of technology that they used to rely on is beginning to crack underneath the weight.
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e-book
Functional Silos are Holding you Back From the Customer
Retail supply chains are complex and specialized, but if specialists retreat into silos, they leave value on the table. This guide explores how breaking silos is bigger than a data challenge, and how orchestrating capabilities can help drive greater business value.
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Solution Sheet
Synchronizing Supply Chain Execution
When weather hits, synchronizing execution unifies your warehouse, transportation, and order management systems to provide an end-to-end view of your supply chain.
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e-book
Revolutionizing multiparty operations
Dynamically adapt under pressure, seamlessly coordinating plans and execution with your trading partners to optimize the flow of goods and time to market.
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Real business outcomes
Proven results in CPG
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3% - 5%
Lower inventory levels
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13%
improvement in service levels
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15%
increase in forecast accuracy
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8%
reduction of transportation cost
Trusted by over 3,000 customers
Case Studies
Success stories in Consumer Goods
ITC Reduces Cost of Goods Sold by 1% and 2 Month ROI on Network Design Investment for its Biscuit Business
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Henkel’s Global Warehouse Network Runs on Blue Yonder
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Clearing the Air: Philip Morris' Transportation Transformation
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Shanghai PepsiCo optimizes production sequencing with Blue Yonder
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Campbell Snacks Sees 20% Reduction in Planogram Generation Time with Blue Yonder Retail Planning
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