Peak season may be over. Peak risk is not.
Peak season is retail’s ultimate stress test, but the real cost shows up after the surge ends. The strain of surging order volumes, traffic spikes, and heightened customer expectations - amplified by ongoing macro-economic pressures like tariffs, labor uncertainty, and shifting consumer behavior - reveals where supply chains bend, and where they break.
For many retailers, peak exposed familiar cracks: inadequate inventory visibility, with over 50% still struggling to access real-time data across channels, leading to overselling and eroded customer trust. Forecasting gaps surfaced missed revenue opportunities and operational inefficiencies. Returns volumes - especially in categories like fashion spiked, compounding complexity just as logistics volatility forced costly, reactive decisions.
Peak may have passed, but these challenges don’t reset. They persist: Quietly eroding margins, experience, and resilience until addressed. The time to fix your supply chain for peak performance was yesterday. Now is the moment to review, re-evaluate, and rethink what it truly means to be peak-ready, always—with the intelligence, agility, and scale to perform no matter when demand spikes next.
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Your supply chain doesn’t get an off season
The new reality of “peak”
Explore how real-time inventory visibility, optimized order sourcing, smarter returns, and AI-powered decisioning keeps you one step ahead, no matter the season.
Read the Ebook 
Benefits
Be peak ready with Cognitive Solutions for Orders and Returns
Enhanced Inventory and Returns Management
Manage inventory comprehensively with real-time, end-to-end visibility, ensure promise accuracy through dynamic Available-to-Promise (ATP) inventory, while transforming returns into a value recovery opportunity quickly.
AI-powered, unified operations
Achieve seamless operations through unified decision-making and intelligence, aligning planning and execution while adapting to disruptions. AI-powered agents offer insights, automate responses and handle peak demands with remarkable efficiency.
Scalable and interoperable infrastructure
Leverage our cloud-native, microservices infrastructure to go live quickly and scale for seasonal peaks, ensuring interoperability across various management systems for synchronized execution, without disrupting current operations.
Capabilities
Empowering you to balance speed, cost and profitability
- Make the promise, keep the promise
Achieve real-time visibility and enable accurate promises
Get a unified omni-inventory view dynamically and in real time at scale, ensuring that latest ATP inventory is shown to customers to reduce cancellations, enhance conversions, building customer loyalty by delivering reliability when it matters most.
- Stay ahead of demand
Leverage real-time fulfillment item forecasting
Give your peak season preparation a head start by using order-driven demand planning, leveraging historical fulfillment node data to optimize inbound and outbound inventory earlier in the planning journey.
- Reimagine returns
Smarter Returns Management
The Returns Management System uses Smart Disposition to optimize returns, while real-time inventory visibility turns 30%–40% peak fashion returns into value, easing DC congestion, boosting sustainability, and recovering margins through efficient resale channel routing and cost minimization.
- Plan for every possibility
Plan for fulfillment scenarios
The multi-factor sourcing optimization engine simulates scenarios to best protect margins and service levels by pre-emptively addressing disruptions, avoiding costly reactive measures like expedited freight, or split shipments during volatile conditions.
- Scale smart, engage more with AI
AI-powered scalability and customer engagement
Our unified OMS UX with natively embedded AI agentic interface enables an efficient, role-specific decision-making with speed and simplicity. AI customer service agents enhance visibility and reduce call volume, managing peak volumes efficiently with consistent manpower and seamless collaboration.
Resources
Latest industry insights
Ebook
7 Winning Inventory Strategies for Your Peak Season
Peak season can make-or-break retailers. Customers are more demanding, timelines are critical and operating efficiently and intelligently can improve the bottom line. Learn how managing inventory effectively can mean the difference between winning at peak and missing out on big opportunities.
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Report
Digital Commerce 360 Retail Omni-Channel Report
For Tim Robinson, senior vice president, commerce & returns, a great customer experience starts with a trustworthy order promise. Read the report to learn how AI-powered, connected fulfillment ecosystems that eliminate “one-size-fits-all” returns and replenishment models will lead retailers into the future.
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Infographic
Peak season 2025/2026: 5 retail trends that matter
Discover the five defining trends shaping 2025/2026 peak seasons: From inventory gaps to AI-driven decisioning, discover how retailers can build resilience against volatility, surges, and rising fulfillment costs.
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Blog
Enhance customer experience and reduce abandonment with Blue Yonder Order Management
Companies need to upgrade to a modern, scalable order management system to meet the expectations of today’s shoppers and convert more browsers into buyers.
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Capabilities
Empowering you to balance speed, cost and profitability
- Real-time visibility, real-world promises
Achieve real-time visibility and enable accurate promises
Get a unified omni-inventory view dynamically and in real time at scale, ensuring that latest ATP inventory is shown to customers to reduce cancellations, enhance conversions, building customer loyalty by delivering reliability when it matters most.
Learn More - Stay ahead of demand
Designing with Purpose
Give your peak season preparation a head start by using order-driven demand planning, leveraging historical fulfillment node data to optimize inbound and outbound inventory earlier in the planning journey.
Learn More - Returns, reimagined
Scaling Ideas Globally
The Returns Management System uses AI to reduce returns, while real-time inventory visibility turns 30%–40% peak fashion returns into value, easing DC congestion, boosting sustainability, and recovering margins through efficient resale channel routing and cost minimization.
Learn More - Plan for every possibility
Empowering Teams Worldwide
The multifactor sourcing optimization engine and scenario simulations protect margins and service levels by pre-emptively addressing disruptions, avoiding costly reactive measures like expedited freight, or split shipments during volatile conditions.
Learn More - Scale smart, engage more with AI
Redefining User Experiences
Our unified OMS UX with natively embedded AI agentic interface enables an efficient, role-specific decision-making with speed and simplicity. AI customer service agents enhance visibility and reduce call volume, managing peak volumes efficiently with consistent manpower and seamless collaboration.
Learn More
Trusted by over 3,000 customers
Success stories
The world runs on Blue Yonder
Stanley
Learn how Stanley 1913 processes major product launches and bulk orders in minutes with Blue Yonder.
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REI
REI is taking friction out of the omni-channel experience, bringing visibility to a wide array of fulfillment options and optimizing accurate delivery dates that customers can confidently trust, all while empowering their customers with choice.
Learn More
Petco
The largest U.S. retailer of pet products and services, Petco was ready to offer their customers a buy online, pick up in store (BOPIS) capability, but to achieve their vision they needed our help.
Learn More
ASDA
In this “Supply Chain’s Digital Disruptors” see how ASDA is transforming its supply chain with the help of Blue Yonder.
Learn More
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